Cost effective educational and professional services
for authors wishing to promote their books
Author Promote Thyself (APT) offers services, training, and tools authors use to develop audiences for their books. APT demonstrates ways book promotion creates public awareness of who you are and what you have written. In marketing terms, the author becomes the brand, the book is the product.
To sell books in today’s market, novice authors must establish an online presence, then do most of the work themselves. Even when being published by one of the Big Six legacy houses, new authors must PROMOTE, PROMOTE, PROMOTE to gain sales and recognition. APT demonstrates ways to turn promotion efforts into direct points of sale.
Author Promote Thyself offers workshops that show authors how to understand the world of successful publishing. Through hands-on training, personalized services, and access to powerful marketing tools, APT helps authors build marketing platforms to promote their books. Check out the free weekly APT blog for tips, the latest news on marketing and promotional ideas. And experiences from other authors who have used them.
All programs have been designed by Kate Sexton of Kathleen Kaiser & Associates (KKA), a marketing communications company with more than twenty-five years of experience working with emerging digital technologies. Author workshops and trainings are up-to-the-minute reflections of new technology; they are as hot and fresh as a home-delivered pizza. These workshops are being held in conjunction with the Pacific Institute for Professional Writing. Kate Sexton is president of the Ventura County Writers Club.
To sell books in today’s market, novice authors must establish an online presence, then do most of the work themselves. Even when being published by one of the Big Six legacy houses, new authors must PROMOTE, PROMOTE, PROMOTE to gain sales and recognition. APT demonstrates ways to turn promotion efforts into direct points of sale.
Author Promote Thyself offers workshops that show authors how to understand the world of successful publishing. Through hands-on training, personalized services, and access to powerful marketing tools, APT helps authors build marketing platforms to promote their books. Check out the free weekly APT blog for tips, the latest news on marketing and promotional ideas. And experiences from other authors who have used them.
All programs have been designed by Kate Sexton of Kathleen Kaiser & Associates (KKA), a marketing communications company with more than twenty-five years of experience working with emerging digital technologies. Author workshops and trainings are up-to-the-minute reflections of new technology; they are as hot and fresh as a home-delivered pizza. These workshops are being held in conjunction with the Pacific Institute for Professional Writing. Kate Sexton is president of the Ventura County Writers Club.
CLASSES AND WORKSHOPS
in conjunction with the Pacific Institute for Professional Writing
Hands-on Weekend Intensive covering the spectrum of book marketing
Limited to eight people
A two-day, 16 hour workshop that covers all bases:
• Book Marketing helps you define your market, set goals and create a plan to implement
• Create an author website in one day
• Develop a blog to promote your viewpoint
• Book Publicity - how to become your own publicist and reap the benefits
• Learn which social media networks will benefit book sales.
• Find affinity groups who will appreciate your topic.
• Use social media to attract an audience PRIOR TO PUBLICATION
LEARN MORE AND VIEW SCHEDULE OF UPCOMING WORKSHOPS
• Book Marketing helps you define your market, set goals and create a plan to implement
• Create an author website in one day
• Develop a blog to promote your viewpoint
• Book Publicity - how to become your own publicist and reap the benefits
• Learn which social media networks will benefit book sales.
• Find affinity groups who will appreciate your topic.
• Use social media to attract an audience PRIOR TO PUBLICATION
LEARN MORE AND VIEW SCHEDULE OF UPCOMING WORKSHOPS
Marketing and Publicity Workshops
Three workshops to help you understand book publishing, book marketing, the tools you need to promote your book and how to publicize like a pro.
• Book Marketing 101 - Define your market, set goals, implement
• The Fine Art of Blogging - Develop a blog to promote your viewpoint
• Book Publicity for Beginners - How to become your own publicist and reap the benefits
LEARN MORE AND VIEW SCHEDULE OF UPCOMING WORKSHOPS
• Book Marketing 101 - Define your market, set goals, implement
• The Fine Art of Blogging - Develop a blog to promote your viewpoint
• Book Publicity for Beginners - How to become your own publicist and reap the benefits
LEARN MORE AND VIEW SCHEDULE OF UPCOMING WORKSHOPS
Social Media Workshops
Social media are an avenue to literally millions of potential readers. Facebook, Linkedin and others have become the new WORD OF MOUTH - the best way to spread the word for any product. We will work with you to create the powerful online marketing tools you need. Two workshops are offered:
• Way Fast Website - How to create a book-oriented or author-oriented website in just one day
• Social Media Networks - Find affinity groups who will appreciate your topic. Use social media to attract an audience PRIOR TO PUBLICATION.
LEARN MORE AND VIEW SCHEDULE OF UPCOMING WORKSHOPS
• Way Fast Website - How to create a book-oriented or author-oriented website in just one day
• Social Media Networks - Find affinity groups who will appreciate your topic. Use social media to attract an audience PRIOR TO PUBLICATION.
LEARN MORE AND VIEW SCHEDULE OF UPCOMING WORKSHOPS
Contact Us
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